In order to generate, schedule, and expand content across numerous social media platforms and attract a larger audience, social media management entails the use of efficient tools.
Prepare to be surprised as we show our curated list of the top social media management (SMM) solutions for this year.
Not only that, we’ll explore their key features and explain how each tool can help you effectively manage your social media campaigns. So, without wasting any more time, let’s jump right in!
Social Media Management Tools: #1 Agorapulse
Agorapulse, our preferred all-in-one social media management software solution, stands out for its comprehensive features. It supports the most popular social media networks, including TikTok, and consolidates all necessary tools for effectively managing your social profiles and campaigns.
We actually mean it when we say Agorapulse has everything you need. This powerful platform has a wealth of options to help you with all aspects of social media management.
To begin, the publishing tool allows you to schedule, optimize, and publish posts across all of your social platforms.
Furthermore, Agorapulse features a social media monitoring tool that allows you to track keywords, hashtags, and brand mentions, as well as actively participate in major social media conversations. It also has a robust reporting tool, ROI tracking, and a variety of other useful features.
In conclusion, Agorapulse is an all-in-one solution for your social media management needs, offering a variety of features to boost your productivity and success.
Key features:
- Scheduling calendar
- Unified social inbox
- Saved replies
- Social media monitoring
- ROI tracking
- Analytics
- Reporting
- Mobile apps
- Chrome extension
Social Media Management Tools: #2 Sendible
Sendible is yet another highly recommended platform for content makers. It is an all-in-one social media management system that provides a comprehensive range of tools for managing social media on a wider scale.
The main difference between Sendible and Agorapulse is Sendible’s Creator plan, which is geared for individual users rather than teams. Furthermore, the Sendible starting price is significantly lower.
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Moreover, when it comes to content creators, our top recommendation is Sendible. This all-in-one social media management platform provides an array of features essential for effectively managing social media at scale.
The main point of differentiation between Sendible and Agorapulse is that Sendible offers a Creator plan, catering specifically to individual users instead of teams. What sets it apart even further is its significantly lower starting price point.
Key features:
- Publishing tool
- Content calendar
- Giphy and Pexels integration
- Canva plugin
- Social media listening
- Analytics
- Reporting
- Social inbox
- RSS feeds
- Mobile apps
Social Media Management Tools: #3 SocialBee
Furthermore, SocialBee, another notable social media management tool, stands out for its powerful scheduling capabilities, which we consider among the best in the industry.
What’s even more impressive is that it offers this feature at a surprisingly affordable price point compared to other tools.
In addition to its scheduling prowess, SocialBee also provides impressive design tools to aid in creating captivating posts.
For instance, it features a built-in Canva editor, as well as integrations with Unsplash and Giphy, enabling you to easily source high-quality stock images and GIFs.
Moreover, SocialBee deserves special recognition for its robust scheduling tools, which we confidently consider among the best in the industry.
The truly remarkable aspect, however, is that it offers these advanced scheduling capabilities at a surprisingly affordable price, distinguishing it from other tools in the market.
Furthermore, SocialBee enhances your content creation process with its impressive design tools
. Notably, it includes a built-in Canva editor and integrates seamlessly with popular platforms like Unsplash and Giphy.
This integration allows you to effortlessly source captivating stock images and GIFs, further enhancing the quality of your social media posts.
Key features:
- Social media scheduler
- Social streams
- Content categories
- RSS feeds
- AI post generator
- Canva and Unsplash integrations
- Profile analytics
Social Media Management Tools #4 – Pallyy
Additionally, Pallyy emerges as the top choice for users primarily focused on Instagram or TikTok. This user-friendly social media management tool boasts an exceptional content calendar, setting it apart from the competition.
Moreover, it offers a range of exclusive features specifically designed for Instagram, further enhancing its appeal. Notably, Pallyy is remarkably affordable, making it an excellent option for budget-conscious users.
What sets Pallyy apart even further is its unique ability to support direct scheduling for TikTok, Instagram Reels, and Instagram Carousels.
This feature distinguishes Pallyy as one of the few SMM platforms capable of providing direct scheduling support for these popular content formats.
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Moreover, Pallyy stands out as the ultimate social media management tool for users focusing predominantly on Instagram or TikTok.
Its user-friendly interface, coupled with its exceptional content calendar, truly sets it apart from its competitors.
Not to mention, Pallyy offers an array of exclusive features specifically tailored to enhance your Instagram experience.
Remarkably, all these benefits come at a highly affordable price point.
Furthermore, Pallyy distinguishes itself by being one of the few SMM platforms that support direct scheduling for TikTok, Instagram Reels, and Instagram Carousels.
This unique capability further cements Pallyy as a must-have tool for content creators seeking seamless scheduling options for these popular content formats.
Key features
- Content calendar
- Collaboration features
- Unified inbox
- Explore tool (content discovery)
- Link in bio tool
- Analytics
- Visual planner (Instagram)
Social Media Management Tools #5– PromoRepublic
PromoRepublic is the best social media management tool for local businesses.
It’s advertised as a ‘local marketing intelligence platform’ rather than an SMM platform and can help with both social media and local SEO.
You can view, respond to, and manage all your engagements (i.e. messages, reviews, mentions, etc.) across social from the unified inbox, and keep an eye on brand mentions with the social listening tool.
Then on top of the social media features, PromoRepublic comes with a bunch of other tools to help you manage other aspects of your local marketing efforts.
For example, the listing management tool can streamline the process of submitting your business information to local directories like GMB, Yelp, Apple Maps, etc., making it easier for you to get found by local customers.
Key features:
- Social inbox
- Post boosting
- Scheduler
- Statistics
- iOS and Android apps
- Link shortener
- Graphics editor
- Review management
- Local SEO
- Listing management
- Analytics
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